#SIGN4US
SOCIAL DESIGN: IMPROVING JOB OPPORTUNITIES FOR THE DISABLED
In collaboration with Ministry of Manpower (MOM), Singapore Association for the Deaf (SADeaf)
Partnering 4 Fingers Crispy Chicken.
Team of 3 with Jaycelyn Ye and Ian Tan
Facilitated by Mr Song Kee Hong
This project was awarded 3rd Prize by Ministry of Manpower (MOM) and was presented during NUS Awards Day.
Partnering 4 Fingers Crispy Chicken.
Team of 3 with Jaycelyn Ye and Ian Tan
Facilitated by Mr Song Kee Hong
This project was awarded 3rd Prize by Ministry of Manpower (MOM) and was presented during NUS Awards Day.
The Problem
How do we introduce more employment opportunities for the deaf community?
Research MethodsWe conducted primary and secondary research to find out more about our target group - the deaf community in Singapore. We carried out interviews with the SADeaf's job-matching manager, Ailing and employed deaf workers from the association to find out more about the current employment situation.
Identifying potential in the F&B sector due a lack of manpower, observed and shadowed Singapore's only fully deaf-operated KFC outlet to look for an opportunity to bring the deaf community into the industry. Design ObjectiveTo design for a better mode of communication to integrate the deaf into the F&B industry, in order to open up more employment opportunities as a frontline service operator
|
Design Intervention1. Redesigned menuThe redesigned menu now has a clear flow of ordering catering to special requests which is a trigger for miscommunications. It incorporates larger icons to make the efficient way of ordering through pointing more intuitive for the deaf community.
2. Lenticular BuzzerVisuals or brochures in teaching sign language are usually 2D, and this is ineffective in portraying a movement or action. Lenticular is a type of printing technology that creates the 3D effect using 2D photos when viewed from different angles.
Spotting the food waiting time as an opportunity, buzzers featuring a lenticular card showing a sign will allow customers to learn a different each time they visit. This waiting time is used to learn something meaningful. 3. Social Media CampaignTo create more active participation of the customers in this campaign and hitching on the recent trend of Hashtag Activism,
customers are incentivised to use the hashtag #SIGN4US. Igniting this hashtag movement for a cause, not only will this benefit the deaf community, it will also bolster company’s image as a socially responsible business. VIDEO |